මගේ සුදු ඇන්ටි : http://www.mediafire.com/view/?0xbxuw9ywgpk47b
The theme for the World Consumer Day for this year is “Unethical Drug
Promotion”. Drug Promotion is normal and is being practiced vigorously
by multi national companies.
This is a money spinner. It is an industry with the largest profit
margins all over the world. Drugs is needed for healthy living to cure
diseases, thereby not only for human beings, even the animals looked
after by human beings are at the mercy of the Drug Companies.
Drug Promotion is implemented in various ways. It is done by vigorous
advertising via the media with the help of Doctors, Organisations etc by
way of projects and through modern IT developments.
The most important issue in this connections is legality and
ethicality where ethics are based on a set of moral principles. Legality
is based on accepted and rigid principles based on good and bad. Drugs
give quick and serious effects to the body. Nowadays drugs is a
necessity in life. drugs are being manufactured, adopting various
complex mechanism using natural and un-natural ingredients.
The mechanism adopted for drug promotion all over the world is not
necessarily ethical and legal. It is not only in Sri Lanka that these
unacceptable practices are taking place.
As funds involved are so huge. It is difficult even for a State to
resist unethical and illegal stream of under current.
It is very opportune that this topic is chosen for this year. We
expect and hope that this world initiative will help us to relive our
needy consumers who have become pawns of rich and powerful
multi-national Companies to whom even powerful professionals and
businessmen have become pawns.
